Here is a small list of the brands of binoculars and spotting scopes that I have come to trust. Anybody reading this can completely disagree with me if they want but I strongly think these are probably the best brands out there. Bushnell and Eagle Optics being cheaper options. There are other good brands but these are the main ones for me.
(I would put Swarvorski because of their quality but I think they are way too over priced and over rated)
Eagle Optics ( a cheaper option)
Bushnell ( also cheaper)
John Mark Simmons